Isklar appoint WARL as new sales promotion agency
Isklar Norwegian Glacial Natural Mineral Water has appointed WARL as their new Sales Promotions agency. WARL won a three-way competitive pitch, handled by Creativebrief, and will be supporting an above-the-line advertising campaign that will continue to be executed by Hooper Galton.
Isklar needed to review its promotional marketing arrangements following the incumbent Intelligent Marketing going into administration earlier this year. WARL is a communications agency that specialises in understanding, analysing and changing consumer behaviour, by reaching customers through all marketing disciplines. The change doesn’t affect any other Isklar agencies, who, along with WARL, will now work together to build an impactful campaign to take the Isklar brand forward into 2010. The other agencies include; Blue Marlin (creative planning), Hooper Galton (advertising), Euro RSCG Biss Lancaster (PR), Hugo and Cat (web development) and MPG (media buying).
Kerry Bateman, WARL Director for Shopper Marketing, said: “Isklar is an innovative water brand with a genuine point of difference and we are delighted to have been appointed to develop and implement its shopper marketing activities across all sales channels.”
Nisha Uppal, Isklar Marketing Manager said, ‘We are really pleased to announce that we have another promotional marketing agency on board - WARL proved in the pitch process that they have the creative vision and commercial understanding to help the Isklar story evolve in 2010 and we know that their unrivalled insight into consumer activity will prove invaluable.’
Isklar, which means ‘ice-clear’ in Norwegian, is an award-winning1 mineral water that originates from the unspoilt Hardanger region of Norway. Since its launch in April 2008, Isklar has gone from strength to strength in the UK market and has continued to dazzle its competitors by securing coveted listings in high end department stores such as Harrods and Wholefoods as well as leading grocers such as Tesco, Waitrose, Sainsbury’s and Boots.
Isklar’s unique brand identity, innovative design and strong environmental credentials has caught the eye of both industry and consumers alike, with the brand’s message of ‘pure glacier’ successfully satisfying a consumer demand for an everyday premium brand that is both exceptional in quality and responsible in ethics. Isklar is also proud to be CarbonNeutral® as a company and product.
Included in the Isklar range are:
- a 1.5L , also available in multi-packs of 6
- a 700ml sports bottle
- a 500ml bottle, also available in multi-packs of 6
- a 250ml bottle, also available in multi-packs of 6
To experience the awe-inspiring world of Isklar and the Hardanger region, visit the enchanting website, featuring music by the Norwegian composer Jan Garbarek – www.isklar.no
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For further information please contact:
Holly Ford or Marie Sterry at Euro RSCG Biss Lancaster: 020 7467 9292/ 020 7467 9259 or holly.ford@bisslancaster.com/ marie.sterry@bisslancaster.com
1At the 2008 Water Innovation Awards Isklar was awarded the highest accolade of the ceremony, global winner of the Best Bottled Water Concept Award, in recognition of the immediate impact the brand’s launch has made in the category.
