Isklar Breaks into Tesco Market with New Listing
Isklar Norwegian Glacial Natural Mineral Water cements its place in the bottled water category with a listing in Tesco, the UK’s leading grocery retailer. As of July 2009, Isklar will be found in Tesco stores nationwide, firmly establishing Isklar as a mainstream water brand.
Isklar CEO, Peter Krogh says; “This is a fantastic triumph. We are thrilled that Tesco recognises the potential in Isklar as an innovative brand which offers customers a point of difference in a competitive market. It takes us a step closer in our long term plan to become one of the leading global water brands.”
Starting from Europe’s most intriguing artesian source, deep within the Hardanger region of Norway, Isklar burst into the UK market a year ago and has steadily gained a following amongst young fashion conscious consumers who care about the environment.
Mirroring the beauty of nature, the eye catching Isklar bottle has been created so the faceted design dazzles and sparkles like an uncut diamond, refracting light like the icy crystals of a glacier.
It has also gained great respect amongst the industry, winning gold in the best overall concept and silver in both the best environmental and best newcomer categories at the 2008 Water Innovation Awards.
Committed to being the most environmentally responsible water brand in Europe, Isklar is CarbonNeutral® both in terms of its product as well as the company. Bottled at a zero emission plant using hydro-electric power, Isklar recycles ten bottles for every one produced.
Range listed in Tesco: 1,5L singles, 500ml x 6 multipack, plus activity on 700ml sports bottle
