Isklar Resonates with High Street Fashionistas to Secure Coveted Boots Listing
Isklar Norwegian Glacial Mineral Water continues to dazzle the bottled water world, by securing a competitive listing in Boots stores nationwide. From May onwards, Isklar’s 700ml Sport Bottle will be available to buy in 33 of the UK’s largest Boots stores, as the brand makes a further impression in the minds of its health and beauty conscious audience.
Isklar CEO, Peter Krogh says; “We are delighted to have won a listing with the largest and most renowned health and beauty retailer in the UK, reinforcing Isklar as one of the purest and most stylish waters on the market. Through our listing with Boots, Isklar will be aiming to help customers feel the best they possibly can, both inside and out.”
Heather Cronshaw, buyer from Boots says; “We were particularly impressed with Isklar being an innovative brand - their environmental credentials are second to none. The pure glacier, premium quality of the water, with its low sodium content, is something our customers will particularly value. We are confident that the stylish design of the Isklar bottle will attract Boots customers in store, whilst the purity of the product will appeal to their health conscious minds.”
The Isklar story has enchanted both industry and consumers alike since its launch into the UK last year. The brand, with it’s messaging of ‘pure glacier,’ has successfully satisfied a consumer demand for an everyday premium brand, that is both exceptional in quality and also responsible in ethics. It is Isklar’s unique positioning, coupled with its honest claim as one of the purest mineral waters that has caught the imagination of its style conscious, but environmentally aware audience.
Committed to being the most environmentally responsible water brand in Europe, Isklar is CarbonNeutral® both as a product and as a company. Bottled at a zero emission plant in the remote wilderness of Norway’s Hardanger region, Isklar uses only hydro electric power and can recycle ten bottles for every one it sells through its group plastics facilities - just some of the many facts that gives Isklar the environmental edge above competitors.
In recognition of its unique brand identity and superior environmental credentials, Isklar was awarded a total of three Water Innovation Awards in 2008; receiving gold in the best overall concept and silver in both the best environmental and best newcomer categories.
Launched into the UK last Spring with a £2.5 million marketing campaign, Isklar continues to go from strength to strength and will continue its investment in 2009.
